La Violeta Candies: The Value of Tradition

Confectioneries brimming with flavor that, each day, many people are tempted to try, captivated not only by their aroma and color but also by their history.

La Violeta candies aren’t sold in just any store. Their famous violets, whose production has been preserved over the years, have endowed La Violeta with a distinct and characteristic traditional value.

The Flavor That Captivated King Alfonso XIII

Going back many years, La Violeta candies were already known to King Alfonso XIII. It is said that he bought violets for his wife and other figures in his circle. The exclusivity of these candies, with their unparalleled flavor, made them a highly coveted gift for the king.

But it wasn’t just the flavor of La Violeta candies that captivated Alfonso XIII and many other notable people—writers, politicians, actors—but also their presentation. This sweet is designed to resemble a violet flower, making it a gift that is not only original for its flavor but also for its aesthetics.

Many historians assert that King Alfonso XIII's fondness for La Violeta candies was inherited by his son, Leandro de Borbón. Thus, since the store opened in 1915, these confections have experienced increasing demand, not only from high-profile individuals like the king but also from ordinary citizens.

A Business Through Generations

One of the reasons La Violeta candies have continued to be sold today is that it became a family business passed down through generations. Don Mariano Gil Fernández and his wife, Doña Pilar Termiño, managed the business. Even during the most difficult times, such as the Civil War, they managed to keep La Violeta open through their efforts.

Currently, the owners are the granddaughters of Don Mariano Gil Fernández and Pilar Termiño. They have taken on the task not only of perpetuating this family business and continuing to sell the famous La Violeta candies but also of adapting to new technological opportunities, including managing La Violeta's online store. This has allowed the candies to reach a broader audience.

The Secret Recipe of La Violeta Candies

The great secret behind why La Violeta has remained open and continued selling its famous candies since 1915 lies in its recipe. Over the years, many have attempted to start their own businesses to capitalize on this delectable and eye-catching sweet, but all have failed.

The advantage of La Violeta’s family-run business is that its recipe remains a mystery to this day. No one knows how to achieve the unique flavor that characterizes La Violeta candies. Although many have tried to replicate it, none have succeeded.

Since La Violeta was founded, the recipe has not been altered in the slightest. It has been preserved over time because both its founders and current owners recognize its value. For this reason, and the entire story behind it, La Violeta candies are a clear example that tradition can remain valuable even in modern times.

La Violeta has stood firm through a war, with high-born individuals adding La Violeta candies to their desserts, and the recipe has not been altered in all this time. A confection with a strong traditional value, still highly coveted today. A sweet that will continue to be in high demand for many years to come.